Urban

FUN AT THE STREETS!!

What an awesome advertising campaign of Trident Twist.

Last week in Mexico City, the Marketing Team of Trident Twist launched a campaign in parnership with the Cirque of Solei, which shows that nowadays, the industries are mixing to streghten each other in order to leverage shared values and ideas.

This is a very funny way to get consumers attention, but even more important… a very innovative way to get the attention and leverage the brand’s values that are indetify with a common target. Good job!!!

 

FAST FOOD?

What does this picture says to you?

I was taken in Newbury St in Boston, MA. It is on the street in front of the door of an italian restaurant…

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GRAFITTI: A Must See!

Graffiti is the name for images or lettering scratched, scrawled, painted or marked in any manner on property. Graffiti is any type of public markings that may appear in the forms of simple written words to elaborate wall paintings. Graffiti has existed since ancient times, with examples dating back to Ancient Greece and the Roman Empire.In modern times, paint, particularly spray paint, and marker pens have become the most commonly used graffiti materials.

In most countries, graffiti is consider as a vandalism, which is a punishable crime; however, if you observe graffitis carefully, most of the times graffiti expresses social and political messages and a whole genre of artistic expression is based upon spray paint graffiti styles. To some, it is an art form worthy of display in galleries and exhibitions; to others it is merely vandalism. Graffiti has evolved into a pop culture existence often related to underground hip hop music, b-boying, and a lifestyle that remains hidden from the general public.

Furthermore, graffiti is the best place to observe trends and find the latest insights for innovation and product creation. The graffiti shows the colors of the next season, the topics and moods and the happiness or sadness of the world. If you love innovation and trends you have to always observe grafitis and let them talk to you.

The people who created are people who generally know the world by the rudest way, talk to people and walk on the streets. They are proving a great source of inspiration!