Insights

BRAND REVERSIONING

The Brand Reversioning series by logo designer Graham ‘Logo’ Smith shows how brands’ attempts to be different may just prove to be faulty.

The series switches iconic emblems and brand names such as Coca-Cola and Pepsi with one another, showcasing just how much each product is alike. Some Brand Reversioning emblems weren’t switched with their counterpart, but rather with another brand that looked more appealing to Graham Smith.

According to Graham Smith, the term Brand Reversioning means “[…] a brand logo that has undertaken a creative change based on the visual style of another brand logo: Brand identities with a split personality.”

The Brand Reversioning series is the perfect showcase of flawless logo design and a greater understanding of brands and logos.